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Benefits of a USPS Approved Reseller

In a previous blog post, “Beware of the Dangers of an Unauthorized USPS Rate,” we explain what a USPS Approved Reseller is and why it is critical for shippers to ensure their discounted USPS rates are coming from a company authorized to resell them. In this post, we’re taking a deeper dive into how a USPS Approved Reseller can support your business and improve your bottom line.


It Pays to Know Your Rate Provider

Most companies likely know who provides their USPS shipping label, or they have heard of the popular PC Postage providers, but that doesn’t mean they know where their rates are coming from. It can be helpful to know who your USPS rate provider is, as they can introduce you to new software options or USPS products that will save your business money on every USPS shipment. For example, does your company ship more than 150,000 Priority Mail packages per year? If so, an authorized USPS rate provider like Visible Supply Chain Management could help you get approved for a discount on your USPS shipments.


Software Options & Shipping Technology

When you partner with an approved USPS Approved Reseller, you have more software options and access to experts who will assist your business in selecting the right software solution. Utilizing a shipping technology with robust automation features not only adds efficiency to your warehouse or shipping department, but it also reduces human errors by ensuring that the right box dimensions, carrier, or service level is selected on each order. This can reduce shipping costs and improve the customer experience by reducing order errors. Because Visible Supply Chain Management can work with nearly any shipping software available, your business isn’t limited.


Access Expertise and Savings

When your company partners with an approved USPS reseller like Visible, you can access your USPS rate in any number of shipping platforms, but you also get access to expert insight on the best way to utilize the USPS within your business. This expertise comes from years of experience in USPS pricing and can have a real impact on your bottom line. Just one way to do this is by utilizing Priority Mail Cubic pricing, which is meant for shipments less than .5 cubic feet. Your business may already use Priority Mail today, but if your shipments are small and heavy, you could save up to 30% or more by using Priority Mail Cubic pricing.


An Unauthorized Reseller Will Cost You

Shippers who receive discounted postal service rates from unauthorized resellers run the risk of having their rates increased without notice, or even losing USPS service all together. This kind of disruption puts a shipper’s customer service capabilities as well as their reputation on the line. Ecommerce volumes are at an all-time high, and shipping with an authorized rate reseller will help keep you protected and delivering packages all year long.

Get discounts without the risk by partnering with an approved reseller like Visible. Contact us today at 877.728.5328 to find out how Visible can help your business better utilize the USPS and reduce your shipping costs.


Ecommerce Shipping Statistics to Keep in Mind Before Peak Shipping Season – Part 2

ecommerce shipping stats 2020

For more than two decades, Visible Supply Chain Management has worked with small businesses and large enterprises across the country to reduce their costs and improve their shipping operations. Our team is committed to ensuring our clients are well-positioned to deliver the best possible experience to their customers throughout the year.

As part of this commitment, we’ve compiled a second set of ecommerce shipping statistics for e-tailers to keep in mind as we approach peak season and prepare for 2021. Click here to view part 1, or read on to learn more.


Global parcel volume is forecasted to reach 200 billion by 2025

Global parcel volume was 87 billion in 2018 and surpassed 100 billion in 2019.


2,760 packages are shipped per second

When you break down the total number of packages shipped around the world per year, reports show that nearly 3,000 packages are shipped every second. The US has the highest parcel revenue, generating $119 billion last year.


63% of respondents expect delivery within 72 hours

Amazon has had a major impact on consumer expectations, especially when it comes to delivery time. In fact, nearly two-thirds (63%) of online shoppers expect their orders to be delivered within 72 hours. Forty percent say taking more than two days for delivery would prevent them from making a purchase. Many businesses now offer same-day delivery, so there is even greater pressure on e-tailers of all sizes to offer this service.


51% expect a shipping cost refund if the order is delivered late

Shoppers who pay for shipping expect to get their money’s worth. More than half (51%) expect e-tailers to refund them the cost of shipping in cases of late delivery.


84% of respondents made a purchase from an online retailer because it offered free shipping

Free shipping makes consumers feel like they’re getting a deal, even if they have to spend more to get it. According to a BigCommerce research study, 90% of Millennial and 85% of Gen Z survey respondents indicated they have added items to their cart solely to hit a minimum order threshold for free shipping. Half of the survey respondents said they avoid shopping with retailers that do not offer free shipping.


One-third of consumers stop shopping with a brand after a poor delivery experience

The post-purchase customer experience can have a major impact on a company’s reputation and brand loyalty. A 2019 shopping study from Pitney Bowes shows that 54% of consumers will shop with a retailer less often (or never again) after a bad delivery experience, and 19% of millennials will complain on social media.


25% is the average return rate of ecommerce orders

Ecommerce shipping and returns go hand in hand, which is why sellers need to have both in tip-top shape before seasonal shopping gets underway. Shoppers are looking for a good return policy, automated processes, and free returns.


Shipping tips for ecommerce sellers

Now that you have all the latest ecommerce shipping statistics, here are some shipping tips that can help you knock this holiday season out of the park.

Manage delivery expectations. With this year’s surge of ecommerce volumes and carrier capacity constraints, getting orders to consumers may take longer than normal. Be transparent about what customers can realistically expect in terms of delivery. Proactively communicating the possibility of delivery delays is a good way to manage expectations, build trust, and earn customer loyalty.

Use branded packaging. Your packaging is the last chance you get to make an impression before customers try out your products. It’s another important piece of the brand narrative. Particularly interesting packaging can even be turned into unboxing videos on YouTube or other social media channels. Visible provides industry-leading custom packaging options that will help your brand make a lasting impression on every customer.

Right-size your packages. Modern consumers are eco-conscious, so they want to see minimal packaging that can be reused or recycled. Therefore, all shipments should be right-sized, meaning the packaging is only slightly larger than the items being shipped. Just make sure there is room for protective materials to minimize the risk of damage in transit.
Offer multiple shipping options. Some shoppers will choose fast while others choose free, but the majority of them simply want options.

Show real-time carrier rates. Surprise costs and fees are major contributors to cart abandonment, so be transparent with your customers if you do charge for shipping. There are plenty of plug-ins that will show the most up-to-date carrier rates so shoppers can choose the carriers that work best for them.

Implement hassle-free returns. Online shoppers want to know that they can return any items that don’t work out, regardless of the reason. By implementing hassle-free returns, you can streamline your workflow and make your busy holiday season easier. It also gives you more time to focus on your high shipping volumes and boosting sales.


Visible Helps Shippers with Shipping Costs, Fulfillment, and More

As your partner, Visible can help you understand how these statistics impact your business and tailor a plan for your unique needs. Visible is the largest USPS Authorized Reseller, and we have many programs to reduce your shipping costs. From scalable order fulfillment to customized packaging, Visible gives shippers an edge over the competition with better shipping on every front. Contact us today at 877.728.5328 to speak with one of our supply chain experts.