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Monthly Archives March 2021

Visible Exec Emma Leonard “Top Woman To Watch” by Women In Trucking Association

Visible Supply Chain Management Exec. VP Emma Leonard recognized for spurring explosive growth, saving customers money & mentoring other female leaders.

SALT LAKE CITY–The Women In Trucking Association today is honoring Visible Supply Chain Management Executive Vice President Emma Leonard with the 2021 Top Woman To Watch award for her achievements in fostering growth, helping customers and mentoring other women in leadership. The award recognizes Leonard for her achievements while overseeing transportation and procurement for Visible.

Leonard’s leadership helps Visible fulfill more than 2 million orders per month, resulting in a 99.98% fulfillment accuracy rate. Through her restructuring and implementation, the company went from shipping 125 million packages in 2017 to 150 million packages in 2019, a nearly 20% jump in deliveries.

“Emma has exhibited strong leadership abilities by building and managing a cross-functional team of transportation professionals, analysts and managers. She has successfully implemented a new parcel pricing strategy and scaled that strategy to support Visible’s aggressive growth,” said Casey Adams, President of Visible. “Her efforts have played a major role in achieving double-digit revenue growth year over year.”

Leonard is a global supply chain expert with 21 years of in-depth leadership experience in supply chain, eCommerce, transportation, customer support and operations. During the last 18 months, she successfully renegotiated and implemented contracts, resulting in more than $1.8 million in savings for Visible’s B2B and B2C partners.

In an overwhelmingly male-dominated industry, Leonard advocates for gender equality in the supply chain space through her involvement in AWESOME (Achieving Women’s Excellence in Supply Chain Operations, Management and Education.) She is also a pillar for local women in logistics—mentoring her peers by organizing and facilitating local meetups and networking events.

Leonard immigrated to the U.S. from Ireland when she was a teen. Being a first-generation college graduate, she has taken a particular interest in mentoring women in school. Leonard was a Director of Advancement Services at Salt Lake Community College for two years and won an AAWCC Award (American Association for Women in Community Colleges) for bolstering philanthropy efforts.

The Women In Trucking Association (WIT) is a non-profit organization promoting the Top Women To Watch Award through the association’s official magazine, Redefining the Road.

“Leonard is being acknowledged because her accomplishments exemplify the mission of Women in Trucking,” said Brian S. Everett, Publisher, Redefining the Road magazine. “This noble mission is to encourage the employment of women in the trucking industry, promote their accomplishments and minimize obstacles faced by women working in the trucking industry.”



About Visible Supply Chain Management (Visible)

Since 1992, Visible Supply Chain Management has provided customized solutions for B2B and B2C organizations. With comprehensive services in e-commerce, direct sales, direct response and omnichannel, Visible can design effective strategies for clients that include transportation, logistics, brokerage, fulfillment and even custom packaging solutions.


Visible Supply Chain Management President Casey Adams Honored Among Supply & Demand Chain Executive’s 2021 Pros to Know

Casey Admas

Award recognizes Adams, whose accomplishments are leading Visible through a period of unprecedented growth.

SALT LAKE CITY–Recognized as an exemplary executive, Casey Adams, president at Visible Supply Chain Management (Visible), is being awarded today with a place on the Supply & Demand Chain Executive 2021 Pros to Know list. Visible is an industry leader in shipping, logistics and fulfillment services.

The award recognizes leaders whose accomplishments offer a roadmap for other professionals looking to leverage supply chain for competitive advantage.

“Casey Adams continues to lead Visible successfully through a period of unprecedented growth,” said Jared Starling, CEO at Visible. “The future is full of possibilities, and we look forward to growing the Visible brand through expert strategies, smart technologies and unmatched teamwork.”

In the last year, Adams strategically increased revenue while making significant changes such as streamlining new technologies/techniques, accessing new clients, driving a well-defined corporate culture and implementing managerial changes. Adams established the company as an authorized reseller channel for the US Postal Service (USPS). He also led the launch of a new Warehouse Management System (WMS) focused on the B2C supply chain and picking orders sent directly to consumers.

“While many companies struggled to regain their footing as a result of COVID-19, this year’s Pros to Know winners stepped up to the plate to deliver innovative solutions and programs in a time of crisis and need. These winners collaborated, optimized, developed, educated and played a critical role in the survival and success of their company amid a global pandemic,” said Marina Mayer, Editor-in-Chief of Supply & Demand Chain Executive and Food Logistics. “I am honored to recognize these individuals and teams and extend my utmost gratitude to everyone in the supply chain industry for their time, efforts and innovations to keep our nation’s supply chains afloat.”

This year’s Pros to Know list includes individuals and teams from software and service providers; consultancies and academia; trucking and transportation firms; professional development agencies; sourcing and procurement divisions and more. All award winners helped supply chain clients and the supply chain community at large prepare to meet many of today’s—and tomorrow’s—challenges.

Go to to view the full list of all 2021 Pros to Know winners.



About Visible Supply Chain Management (Visible)

Since 1992, Visible Supply Chain Management has provided customized solutions for B2B and B2C organizations. With comprehensive services in e-commerce, direct sales, direct response and omnichannel, Visible can design effective strategies for clients that include transportation, logistics, brokerage, fulfillment and even custom packaging solutions.


E-Commerce Surge Fuels Demand for Corrugated Boxes. Can Manufacturers Keep Up?

ecommerce surge fuels corrugated demand

As ecommerce volumes have soared over the past year, so too has demand for corrugated boxes. According to an IBISWorld report, the cardboard box and container manufacturing industry took in $67.3 billion in revenue last year from January through October. Between June and October, box shipments met 34 billion square feet—an industry record—each month. Global box demand is expected to stay strong as consumers opt to shop online rather than in stores, and experts predict it will be even stronger when the service economy and events pick back up.


COVID-19, supply chain challenges interrupt recycling systems

Prior to the pandemic, most shipment deliveries were made in bulk directly to shops and restaurants, and packaging found its way quickly back into the system through recycling. Today, boxes are piling up in homes rather than at restaurants and retail stores, shifting the responsibility to households to dispose of them properly. However, according to USA Today, about 40 percent of Americans either don’t have access to or don’t sign up for curbside recycling. That means a lot of boxes are being thrown away instead of being used to create more boxes.

The pandemic and other factors have also affected the recycling system and availability of raw materials in the supply chain. Factors noted by the Solid Waste Association of North America:

  • Chinese restrictions on the import of recyclable materials have forced the U.S. to find new markets for recovered materials, often at a reduced value
  • Recovered paper from schools, offices and stores no longer available due to COVID closures
  • Delays due to recycling facility safety changes and worker concerns over the virus and PPE
  • Recycling collection paused by some local governments after waste increase from more Americans working from home

Challenges in the global supply chain—container availability in particular—have also contributed to delays in box production. Scrap Recycling Industries reported that North American exporters of scrap commodities are having “extreme difficulties obtaining ocean shipping containers,” due to ocean carriers returning empty containers before U.S. exporters have a chance to use them. There have also been delays in getting pulp fibers used to make boxes into the recycling chain.


Manufacturers take measures to keep up with demand

Paper mills are running at full capacity to keep up with demand amid the “tightest market since 1994.” Some manufacturers are converting their machines to produce linerboard, used in the production of corrugated boxes, due to an unprecedented drop in demand for printing and writing paper. Others are taking measures such as investing in their own recycling facilities, contracting out to smaller companies, implementing price hikes due to increased freight and fiber costs—and even capping customer orders.


On-demand packaging accelerates retailers’ speed to market

Retailers struggling to get their hands on boxes or seeking shorter lead times should consider working with a partner who can provide on-demand packaging support. Visible operates its own corrugated sheet plant and has onsite machinery, materials and expertise to ramp up and manufacture custom-printed packaging quickly. What we offer:

  • Fast quotes
  • 1-2 week turnaround time
  • High-quality three-color print
  • Flexible run sizes
  • Consulting & design support

Visible also helps customers save on stock packaging supplies by passing on our bulk order savings. We build strong partnerships with key manufacturers, so whether you need peanuts or corrugated packaging, we offer the best products at the best prices.


Packaging engineered for optimization

Visible’s packaging engineers work with clients to tackle custom projects, right-size their packaging and minimize parcel costs. Cubic square feet, USPS pricing and a parcel analysis are all built into each packaging assessment. We also help clients optimize the amount of packing material being used to reduce costs while keeping shipment contents protected.


Packaging CTA


Package design perfection

Visible’s custom packaging solutions include graphics support to ensure the look of your packaging reflects the quality of your brand. We provide:

  • In-house design support
  • 3D custom designs and renderings
  • Packaging mock-ups
  • Point-of-purchase displays
  • Corrugated prototypes

Retailers have faced enough challenges over the past year—getting packaging shouldn’t be one of them. Fill out our online contact form or call 801-300-4007 to chat with a packaging expert today.