For more than two decades, Visible Supply Chain Management has worked with small businesses and large enterprises across the country to reduce their costs and improve their shipping operations. Our team is committed to ensuring our clients are well-positioned to deliver the best possible experience to their customers throughout the year.
As part of this commitment, we’ve compiled a second set of ecommerce shipping statistics for e-tailers to keep in mind as we approach peak season and prepare for 2021. Click here to view part 1, or read on to learn more.
Global parcel volume was 87 billion in 2018 and surpassed 100 billion in 2019.
When you break down the total number of packages shipped around the world per year, reports show that nearly 3,000 packages are shipped every second. The US has the highest parcel revenue, generating $119 billion last year.
Amazon has had a major impact on consumer expectations, especially when it comes to delivery time. In fact, nearly two-thirds (63%) of online shoppers expect their orders to be delivered within 72 hours. Forty percent say taking more than two days for delivery would prevent them from making a purchase. Many businesses now offer same-day delivery, so there is even greater pressure on e-tailers of all sizes to offer this service.
Shoppers who pay for shipping expect to get their money’s worth. More than half (51%) expect e-tailers to refund them the cost of shipping in cases of late delivery.
Free shipping makes consumers feel like they’re getting a deal, even if they have to spend more to get it. According to a BigCommerce research study, 90% of Millennial and 85% of Gen Z survey respondents indicated they have added items to their cart solely to hit a minimum order threshold for free shipping. Half of the survey respondents said they avoid shopping with retailers that do not offer free shipping.
The post-purchase customer experience can have a major impact on a company’s reputation and brand loyalty. A 2019 shopping study from Pitney Bowes shows that 54% of consumers will shop with a retailer less often (or never again) after a bad delivery experience, and 19% of millennials will complain on social media.
Ecommerce shipping and returns go hand in hand, which is why sellers need to have both in tip-top shape before seasonal shopping gets underway. Shoppers are looking for a good return policy, automated processes, and free returns.
Now that you have all the latest ecommerce shipping statistics, here are some shipping tips that can help you knock this holiday season out of the park.
Manage delivery expectations. With this year’s surge of ecommerce volumes and carrier capacity constraints, getting orders to consumers may take longer than normal. Be transparent about what customers can realistically expect in terms of delivery. Proactively communicating the possibility of delivery delays is a good way to manage expectations, build trust, and earn customer loyalty.
Use branded packaging. Your packaging is the last chance you get to make an impression before customers try out your products. It’s another important piece of the brand narrative. Particularly interesting packaging can even be turned into unboxing videos on YouTube or other social media channels. Visible provides industry-leading custom packaging options that will help your brand make a lasting impression on every customer.
Right-size your packages. Modern consumers are eco-conscious, so they want to see minimal packaging that can be reused or recycled. Therefore, all shipments should be right-sized, meaning the packaging is only slightly larger than the items being shipped. Just make sure there is room for protective materials to minimize the risk of damage in transit.
Offer multiple shipping options. Some shoppers will choose fast while others choose free, but the majority of them simply want options.
Show real-time carrier rates. Surprise costs and fees are major contributors to cart abandonment, so be transparent with your customers if you do charge for shipping. There are plenty of plug-ins that will show the most up-to-date carrier rates so shoppers can choose the carriers that work best for them.
Implement hassle-free returns. Online shoppers want to know that they can return any items that don’t work out, regardless of the reason. By implementing hassle-free returns, you can streamline your workflow and make your busy holiday season easier. It also gives you more time to focus on your high shipping volumes and boosting sales.
As your partner, Visible can help you understand how these statistics impact your business and tailor a plan for your unique needs. Visible is the largest USPS Authorized Reseller, and we have many programs to reduce your shipping costs. From scalable order fulfillment to customized packaging, Visible gives shippers an edge over the competition with better shipping on every front. Contact us today at 877.728.5328 to speak with one of our supply chain experts.