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Visible Supply Chain Management Recognized as Utah’s 3rd Fastest Growing Company by Utah Business Magazine

Monthly Archives July 2019

In Their Words: Jared Starling

In Their Words: Jared Starling

The smallest changes can lead to significant improvements in customer experiences

July 18, 2019

Interview with Jared Starling, CEO, Visible Supply Chain Management

This article is part of a series featuring business executives who choose to live and work in Utah. If you know of an executive we should interview, please contact us.

Determined leader, competitive and tenacious are a few adjectives that best describe Jared Starling. These traits have served him well on and off the court.

Starling played volleyball on the Nike Junior Olympic team and now guides his team at Visible Supply Chain Management, taking on the challenge of revolutionizing an aging supply chain industry in the age of Amazon. The company is the industry leader in shipping, fulfillment and supply chain management.

Among Starling’s list of accolades, he recently received the regional EY Entrepreneur of the Year 2019 Utah region award for the distribution and manufacturing.

Visible Supply Chain Management is the industry leader in shipping, fulfillment and supply chain management, shipping over 158 million packages every year. The company designs effective strategies for clients that include transportation, logistics, brokerage, fulfillment and custom packaging solutions.

Its proprietary technology allows customers to track every aspect of their supply chain at any time, from warehouse inventory levels to the whereabouts of a customer package, to the exact time an item was packed.

How did you get started in the industry?
My father was in the supply chain management industry, and I always wanted to learn the ins and outs of the industry. After my professional volleyball career and completing my bachelor’s degree, I wanted to continue learning the family business. It was important to me to build upon his legacy.

When I joined the company, I made it a priority to spend time learning and working in every department. From operations to sales to analytics to customer service, I worked in every department.

What are the top two most recent professional accomplishments you are most proud of?
Consolidating from four small businesses to one mid-size business has been a great accomplishment for our team. I was excited to be a pioneer in bringing comprehensive and unique aspects of the supply chain industry — fulfillment, logistics, packaging and parcel – together under one roof.

We were able to accomplish this while still producing 20 percent year-over-year growth, which spoke volumes about our leadership team and their ability to influence the culture throughout the organization.

What drew you to Utah?
I am a proud Utah native, and Utah will always be “home-sweet-home.”

What do you like most about living in Utah?
I believe in staying physically active, so the vast range of outdoor pursuits available in Utah is a huge plus. Utah ranks among the healthiest in the country, and it’s partly because of the outdoor opportunities we have in our backyard.

What do you like most about doing business in Utah?
It’s the people of Utah and the broad range of talent. The work ethic that actively drives business in Utah is incredible, and the high integrity level of business professionals is second-to-none.

What advice do you have for individuals considering starting a business, or relocating their business, to Utah?
One of the most important aspects of starting a business lies in choosing the right people, especially at the executive level. Our company’s executive team has depth and experience across a wide range of functions and industries. I believe our growth and success is rooted in the range of strengths that reside in our executive team.

What is your primary challenge of doing business in Utah?
Having the right people in the proper role as we scale is a constant challenge, and yet people are always the solution, too.

Tell me a fun fact about yourself.
I’m curious by nature. I am always eager to learn and finding out how things work is really interesting to me and gets me out of bed every day.

What is the most important lesson you learned in your career? 
The smallest changes can lead to significant improvements in customer experience.


Jared Starling is CEO of Visible Supply Chain Management.
The company’s proprietary technology allows customers to track every aspect of their supply chain from warehouse to the exact time an item was packed.
Connect with him on LinkedIn.

Value is More Than Just a Base Rate


Value is More Than Just a Base Rate


Image: Jim Allen/FreightWaves

A true logistics partner will look for savings beyond the obvious.

If you are tasked with finding the best freight and logistics solutions, you know that only six underlying cost drivers truly influence the final price:

  1. Base Rate
  2. Distance/lane
  3. Commodity type/freight class
  4. Average weight per shipment
  5. Fuel surcharges
  6. Accessorial charges

Don’t let a seemingly competitive base rate overshadow the remaining five cost drivers. Leverage real-time analytics and data collection to save you and your customers money across categories.

Tech-Forward Mindset
Technology can play a critical role in helping supply chain managers assess the challenging world of logistics. A valuable partner should be able to do the following:

  • Navigate advanced management software
  • Determine accurate KPIs with the right tracking and management system
  • Analyze processes to intimately understand your business’ inner workings
  • Dive into standard operating procedures to leverage improvement opportunities
  • Identify all factors that influence freight costs, like route, weight class and lead times

A customized approach will expose savings opportunities that a big box logistics provider is either not going to reveal or take the time to uncover for you. But digging into the details is imperative, because things like inventory purchasing, contracts with vendors and billing clarity can all impact your bottom line.

Nothing but the Truth
Many logistics and freight providers extol the virtues of their customer-centric approach to business. However, as plenty of shipping managers can tell you, these claims do not stand up in the real world. You are not alone if your provider has suddenly blindsided you with hidden fees or was unreachable when you needed them most. First and foremost, look for a partner who operates a transparent business in an industry where rates are systemically used to mask margins structures. Demand suppliers show you how price is calculated and what options exist, because you don’t have to tolerate a solution that primarily benefits the freight provider.

Ask yourself, does my provider offer 24/7 visibility and reporting? Does my provider’s system come with dedicated IT integration support, and can it seamlessly coordinate with all major shopping carts, payment processes and order management systems? If you answered “yes” to the previous questions, you are likely already working with the right partner. If you answered “no”, well, maybe it’s time to look for alternative options.

Good, Better, Best
To understand how smart supply chain strategy works in the real world, consider one large e-commerce retailer who had been choosing carriers based on geography, not on any other detail, such as weight, carrier footprint or access to real-time data. Finally, the retailer engaged with Visible in hopes that its robust technology and strong relationships with multiple carriers could save the e-commerce company more.

In the end, if Visible had simply utilized the same carriers and same base rate by optimizing routing, our customer would have saved about 10 percent. Not bad. If we had used our standard base rate, our customer would have saved 18.4 percent. Not bad at all. HOWEVER, we went even further and optimized the entire scenario by utilizing advanced technology to marry both site-specific pricing and the best routing to save the customer 22.8 percent.

Customized Savings
Your transportation manager may think that a particular carrier is optimal, but a strategic supply chain partner will truly know the best options based on a host of thoughtful criteria. Experts like Visible also have more technology at their disposal, enabling them to rate shop multiple carriers and give you more insight into, and control over, the selection process.

A Good Partnership is Priceless
When you’re with a true supply chain partner, you get more than a lower overall freight spend. You enjoy tailored service and better overall efficiency and productivity so you can devote more energy to other important business functions.